Forcite is an Australian smart-helmet manufacturer that’s garnered a fair share of attention over the last couple of years. Its first batch of 1000 limited-edition carbon fiber helmets sold out at $1,599 each, and its most recent product, the MK1, is now available for order at $1,299. Earlier this week, the company made 70 Forcite MK1 slots available for purchase — all of them sold out in 25 minutes.
Clearly, the company is doing well. Now, it has plans to take things a step further. Earlier today, it released a statement saying, “Demand for our smart helmets has exceeded our expectations and supply since we launched, with over 1,300 units selling out rapidly across two campaigns. We are now looking to scale up in order to fulfill that backlogged demand here in Australia, and fast track our entry into larger, untapped international markets such as the United States and Europe.”
In our final Art of the Startup series for 2021 we connect with one of our all time favourite investee companies, Perkii Probiotics and it's CEO Anthony Davie.